That’s why we have reaffirmed our commitment not only to this project with Rangers, but to our “Journey towards Zero” too.
“Kindred wants to run a sustainable business built on people enjoying themselves safely. The education sessions will be bespoke, tailored to individual needs, featuring insights from former football players who have experienced gambling-related issues, including some who have played at international level. The cooperation is the first time a club in the Scottish Premiership works with an organisation such as EPIC to provide independent gambling guidance to their employees and follows EPIC’s work in the English Football League and other leagues across the world. It also marks the next step in driving towards a better model of sponsorship that benefits sporting organisations and their communities. The ambition’s stated aim is that over time, zero percent of the revenue should be generated from harmful gambling. This year, Kindred has dedicated its front-of-shirt sponsorship to its “Zero % Mission” which is a part of the Group’s ambition Journey towards Zero. Kindred Group plc (Kindred) marks this year ten years of collaboration between Kindred and the Scottish football-team Rangers FC.
